GŪD Essence CEO Jasmine Johnson Recognized by South Florida Business & Wealth’s 2025 Apogee Awards

GŪD Essence CEO Jasmine Johnson Recognized by South Florida Business & Wealth’s 2025 Apogee Awards

GŪD Essence is proud to celebrate our CEO, Jasmine Johnson, who has been named a 2025 Apogee Awards honoree in the CEO, Women-Owned Business category by South Florida Business & Wealth. The honor was featured in MMJ Daily and highlights Jasmine’s leadership, entrepreneurial impact, and her bold vision for the future of cannabis in Florida.
(Original article: MMJ Daily – US: Grower recognized by South Florida Business & Wealth’s 2025 Apogee Awards)

On November 19, Jasmine accepted the award at an industry luncheon hosted at The Venue in Fort Lauderdale—joined by top executives, innovators, and leaders from across Miami-Dade, Broward, and Palm Beach counties. The Apogee Awards recognize outstanding C-suite executives who demonstrate excellence in leadership, community commitment, and industry influence.

A Vision Rooted in Culture, Community & Innovation

Over the past five years, Jasmine has built GŪD Essence into a vertically integrated cannabis company with a mission centered on:

cultural impact

research-driven innovation

economic inclusion

patient-first cannabis care

Her leadership has guided major expansions across Florida, including:

Launching GŪD Essence dispensaries across multiple cities

Constructing a next-generation cultivation & processing campus

Creating a statewide workforce development pipeline

Generating more than 5,000 projected jobs

Building university research partnerships to advance cannabinoid science

GŪD Essence is also one of the rare Florida cannabis companies positioned to operate as a licensed MMTC (Medical Marijuana Treatment Center)—a distinction that reflects years of strategic planning, investment, and operational excellence.

A Reputation Built on Leadership & Legacy

Jasmine manages more than $200 million in assets across cannabis, real estate, hospitality, and special events. A Miami native, she launched her first business at 18 years old and later co-founded Crescendo Jazz & Blues Lounge, a South Florida cultural staple known for 300+ landmark events—from political town halls to iconic celebrations.

Her work in cannabis is built on that foundation: creativity, service, community connection, and cultural truth.

Honoring the Moment

“I am honored to be named by South Florida Business & Wealth as a CEO Women-Owned Business honoree. As a leader in the South Florida cannabis industry, my goal is to reclaim cannabis traditions openly and with dignity, and position GŪD Essence as a cultural hub rooted in education, trust, and care.”

This recognition honors not just Jasmine—but the entire GŪD Essence community, team, and ecosystem we are building together.