From Green Essence Florida to GŪD ESSENCE: A Legacy Reimagined
After eight years of grit, purpose, and preparation, we’re proud to share a new chapter in our journey: Green Essence Florida is now GŪD Essence. While the name may have changed, the mission remains steadfast — to restore what’s been taken, cultivate what’s needed, and deliver cannabis with care, culture, and clinical precision. This transition isn’t just a rebrand; it’s a reflection of our growth, our evolution, and the communities we serve.
The “Ū” in GŪD Essence is more than a visual shift — it symbolizes the intention behind everything we do. We are a Florida-grown, Black-led medical cannabis company that believes healing should be holistic, access should be equitable, and the cannabis industry should reflect the very people it was built upon. Our commitment to compassion, authenticity, and wellness is at the heart of every decision we make, from our cultivation practices to our retail experience.
Why GŪD Essence?
The word “good” is often overused — but at GŪD Essence, we’re reclaiming its true power. We believe cannabis should be good for your body, your mind, your spirit, and your community. It should be backed by science, shaped by culture, and delivered by people who care. That’s why we’ve infused every part of our operations — from cultivation to retail — with a dedication to excellence, education, and equity. We’re building a brand that upholds the values of integrity and responsibility, and we do so in a way that reflects our diverse roots and the culture we’re proud to represent.
A Name That Honors Our Journey
Green Essence Florida laid the groundwork for our vision — it was the name that carried us through years of advocacy, application cycles, regulatory hurdles, and strategic planning. It was a name that grounded us in nature, health, and growth. But as we expanded beyond the original blueprint, it became clear we were building something even more bold and transformative — a brand that speaks to the future of cannabis in Florida and beyond.
GŪD Essence is a name that holds the weight of legacy and the energy of what’s next. It honors our past, embraces the present, and invites everyone into a new kind of cannabis experience — one that’s rooted in authenticity, community, and progress. We’re not just looking to follow the trends; we’re here to set them.
What You Can Expect
This year, GŪD Essence will open dispensaries across Florida in cities like Tampa, Orlando, Jacksonville, and Clearwater; and launch a state-of-the-art cultivation site in Zephyrhills focused on producing medical-grade cannabis. Our dispensaries will be more than just places to purchase products; they will embody our values through intentional design, personalized service, and a curated selection of products backed by clinical research and community feedback.
In addition to our retail expansion, we’re proud to ensure that the next generation of talent and innovation in the cannabis space is diverse, informed, and empowered.
More Than a Brand — It’s a Movement
GŪD Essence is not just a company; it’s a movement. We’re here to shift the narrative, build careers, and provide healing. Whether through our dispensaries, our workforce development programs, or our legacy partnerships, every action we take is designed to elevate lives. We believe in creating an ecosystem where everyone — from our employees to our customers — can thrive.
We invite you to experience the difference with us. To join us in creating a Florida cannabis industry that’s truly by us, for us, and open to all.
Welcome to GŪD Essence. Let’s grow together.
