Cannabis Retailer GŪD Essence Planned For Closed Burger King Downtown

“We see downtown as a growing, dynamic community, and we want our first Northeast Florida dispensary to reflect that energy and accessibility,” owner Jasmine Johnson says.
Jasmine Johnson: A Pioneer in Cannabis and Generational Wealth

Jasmine Johnson, CEO of GŪD Essence, is a black female pioneer in the cannabis industry. She discussed the importance of blending hospitality with cannabis, advocating for precise cannabis terminology, and Good Essence’s […]
Jasmine Johnson Of GŰD Essence: 5 Things I Wish Someone Told Me Before I Started Leading a Cannabis or CBD Business

It’s More Real Estate Than Cannabis: I quickly learned that cannabis is as much about real estate as it is about the plant. In Florida, zoning, permitting, and buildouts are what make or break your ability to open a dispensary. Securing the right site sometimes feels harder than cultivating the plant itself.
Florida’s Cannabis Boom Is Big Business. Jasmine Johnson Wants To Make Sure It’s Equitable Too

Orange was never the new Black. In fact, in Florida, it was green. And in what is considered to be a cannabis gold rush (hence, the green), most dispensaries are […]