The Economics of Cannabis Delays: What We Lose When Progress Stalls
The cannabis industry is often called one of the fastest-growing in the U.S. But for those of us working to build businesses, create jobs, and serve patients, the reality is […]
Painting the Whole Picture: The GŪD Ecosystem
At GŪD Essence, we know cannabis is bigger than one product or one category. It’s a plant with endless applications — medical, wellness, lifestyle, and cultural. That’s why we’ve built […]
How “Marijuana” and “Hemp” Shaped the Way We Shop
At GŪD Essence, we spend a lot of time thinking about not just what people buy, but why they buy it. And when it comes to cannabis, the words we […]
Let’s Talk Beyond “Marijuana” and “Hemp”
Farm Bill 2.0: A Pathway to Innovation in Cannabis
When the 2018 Farm Bill was signed, most people saw it as a victory for hemp farmers. But in reality, it was something much bigger: it cracked open the door […]
Cannabis & Consumer Choice: Why the Best Market is a Marketplace
One of the greatest strengths of cannabis is also one of its greatest challenges: there’s no one-size-fits-all. Every consumer has different needs, goals, and experiences with the plant. Some are […]
