GŪD Essence

CEO Thoughts

Insights and perspectives from GŪD Essence leadership on cannabis, equity, and community.

Why Black entrepreneurs pay the price for regulatory inaction — the hidden costs of cannabis licensing delays.

The GŪD Ecosystem goes beyond dispensaries — from cultivation to community, here's the full picture.

The words we use for cannabis have shaped consumer behavior, market access, and industry innovation in ways most people don't realize.

Cannabis is one plant with a spectrum of compounds — it's time we move beyond outdated labels.

Why the best cannabis market is a marketplace — and how consumer choice drives quality and innovation.

The 2018 Farm Bill was a start — here's what Farm Bill 2.0 needs to unlock the next generation of cannabis innovation.