GŪD Essence CEO Jasmine Johnson Recognized by South Florida Business & Wealth’s 2025 Apogee Awards

GŪD Essence CEO Jasmine Johnson Recognized by South Florida Business & Wealth’s 2025 Apogee Awards GŪD Essence is proud to celebrate our CEO, Jasmine Johnson, who has been named a […]
Jasmine Johnson in The Guardian | GŪD Essence Florida Cannabis Brand

GŪD Essence CEO Jasmine Johnson Featured in The Guardian GŪD Essence is proud to share that our CEO, Jasmine Johnson, was featured in The Guardian in an article titled “What […]
Inside GŪD Essence: The New Black Woman–Owned Dispensary Redefining Cannabis in Clearwater, Florida

Inside GŪD Essence: A Black Woman-Owned Dispensary in Clearwater, Florida GŪD Essence has opened a new retail dispensary in Clearwater, Florida, and it is already making an impact. The brand […]
As Featured in BudsFeed: Jasmine Johnson on Building the GŪD Essence Ecosystem

“We see downtown as a growing, dynamic community, and we want our first Northeast Florida dispensary to reflect that energy and accessibility,” owner Jasmine Johnson says.
After Years of Growth, What’s Next for Florida’s Marijuana Market?

“We see downtown as a growing, dynamic community, and we want our first Northeast Florida dispensary to reflect that energy and accessibility,” owner Jasmine Johnson says.
Cannabis Retailer GŪD Essence Planned For Closed Burger King Downtown

“We see downtown as a growing, dynamic community, and we want our first Northeast Florida dispensary to reflect that energy and accessibility,” owner Jasmine Johnson says.
Jasmine Johnson: A Pioneer in Cannabis and Generational Wealth

Jasmine Johnson, CEO of GŪD Essence, is a black female pioneer in the cannabis industry. She discussed the importance of blending hospitality with cannabis, advocating for precise cannabis terminology, and Good Essence’s […]
Jasmine Johnson Of GŰD Essence: 5 Things I Wish Someone Told Me Before I Started Leading a Cannabis or CBD Business

It’s More Real Estate Than Cannabis: I quickly learned that cannabis is as much about real estate as it is about the plant. In Florida, zoning, permitting, and buildouts are what make or break your ability to open a dispensary. Securing the right site sometimes feels harder than cultivating the plant itself.
Florida’s Cannabis Boom Is Big Business. Jasmine Johnson Wants To Make Sure It’s Equitable Too

Orange was never the new Black. In fact, in Florida, it was green. And in what is considered to be a cannabis gold rush (hence, the green), most dispensaries are […]
From Green Essence Florida to GŪD ESSENCE: A Legacy Reimagined

From Green Essence Florida to GŪD ESSENCE: A Legacy Reimagined After eight years of grit, purpose, and preparation, we’re proud to share a new chapter in our journey: Green Essence […]
