Jasmine Johnson’s Journey to GŪD Essence: A Proud Milestone for Cannabis Wellness
At GŪD Essence, we are proud to share a powerful milestone in our journey: our founder and CEO, Jasmine Johnson, has been featured in Rolling Out, highlighting her path to building one of Florida’s most culturally rooted, wellness-forward cannabis brands.
This feature is deeply meaningful to Jasmine—not simply as recognition, but as validation of a vision that has taken more than seven years of persistence, faith, and intentional work to bring to life.
What This Feature Means to Jasmine—and to GŪD Essence
For Jasmine, being featured in Rolling Out represents more than a personal achievement. It is a reflection of the long, often unseen journey required to build a cannabis brand rooted in education, equity, culture, and wellness—especially as a Black woman entrepreneur in a highly regulated industry.
“This moment isn’t about visibility for me,” Jasmine has shared internally. “It’s about visibility for the work, the mission, and the people who believed in this before it was popular—or profitable.”
The article captures what has always defined GŪD Essence: patience over hype, purpose over shortcuts, and a commitment to doing things the right way.
A Cannabis Wellness Brand Built With Intention
Founded in Florida, GŪD Essence was created to redefine what a cannabis dispensary can be. From the beginning, Jasmine envisioned a brand that centers:
Holistic cannabis wellness
Community education and access
Cultural respect and representation
Clinically informed, thoughtfully curated products
The Rolling Out feature reinforces that GŪD Essence is not simply a place to purchase cannabis—it is a wellness destination designed to empower patients and communities through knowledge, quality, and care.
Why This Moment Matters for the Cannabis Industry
Jasmine’s journey speaks to a broader truth within the cannabis space: representation matters. When Black women are seen leading with integrity and excellence, it opens doors, shifts narratives, and expands what’s possible for the next generation of founders.
This recognition affirms GŪD Essence’s role in shaping the future of cannabis wellness in Florida—one grounded in trust, culture, and long-term impact rather than trend-driven growth.
Looking Ahead
As GŪD Essence continues to expand across Florida, this feature serves as both a milestone and a reminder: the work is just beginning. Jasmine remains committed to building a cannabis brand that honors the journey, uplifts the community, and sets a new standard for wellness-focused dispensaries.
We are proud of this moment—not because of the spotlight, but because it shines on a mission that has always been bigger than one person.
Keep Up With GŪD
Shop Lifestyle & Apparel: gudsupplystore.com
Get Updates & 20% Off: Join our newsletter and receive code GUD20 after signup.
Follow Along: @gudessence • @gudsupply.store
Learn With Us
Learn About Our Mission
Read More About Cannabinoids
Read More About Our Dispensaries
Ready to Visit GŪD Essence?
Experience a new kind of cannabis dispensary—built on unity, culture, and care.
Visit our Clearwater location and discover your GŪD experience.
