As Featured in BudsFeed: Jasmine Johnson

GŪD Essence, a leading Florida cannabis brand, was recently highlighted in a BudsFeed interview featuring CEO Jasmine Johnson. The profile documents her journey into patient care, cannabis wellness, and the vision behind building a patient-first cannabis ecosystem in Florida.

In the interview, Johnson discusses her early interest in the plant, influential mentors who shaped her thinking, and setbacks she faced — including not receiving a cannabis license despite years of effort. That disappointment motivated her to expand her approach and strengthen GŪD Essence's mission.

From Curiosity to Cannabis Wellness

Johnson explains that her relationship with cannabis began with creativity during youth. As her knowledge deepened, it transformed into a purpose centered on wellness, healing, and education. A significant mentor helped her translate complex ideas into practical outcomes benefiting people. Following his passing, she committed more deeply to building GŪD Essence intentionally.

What Makes GŪD Essence a Florida Cannabis Brand to Watch

GŪD Essence distinguishes itself by blending clinical research, cultural understanding, and accessible education. The brand focuses on research-backed product development, staff training centered around patient-first service, welcoming store experiences, and clear, educational packaging.

The "Ū" in GŪD symbolizes balance, elevation, and focus.

Building a Patient-First Cannabis Ecosystem in Florida

Johnson outlines her plan to create more than dispensaries — a statewide ecosystem emphasizing education, workforce development, community access, research, and patient and caregiver support. This includes exploring minor cannabinoids like CBG, CBN, and THCV for wellness and lifestyle applications.

What's Next

GŪD Essence is preparing multi-city expansion (Clearwater, Jacksonville, Orlando, Miami), scaling cultivation and research, and expanding nationally through GŪD Supply, their hemp and lifestyle brand.